We have been involved in the production of a full CGI animation for the launch of the JBL Live Pro+ earbuds.
The main purpose for this content was to be featured on the official website in an interactive launch page. As visitors scrolled down the earbuds would come to life revealing features and details.
The main purpose for this content was to be featured on the official website in an interactive launch page. As visitors scrolled down the earbuds would come to life revealing features and details.
Client: JBL
Agency: This Page Amsterdam
Art director: Francesco Barbic
CGI Artists: Francesco Barbic, Beatriz Pavarin
Agency: This Page Amsterdam
Art director: Francesco Barbic
CGI Artists: Francesco Barbic, Beatriz Pavarin
Approach
Our approach involved a thorough examination of the product with a particular focus on their design. After modeling earbuds and preparing custom textures, we worked on a dynamic and playful animation.
We paid close attention to ensure that not only the 3D model was precise but also all the textures were accurately represented, ensuring a high-quality animation.
Outcome
The end result is an engaging and informative animation that showcase the product in a dynamic and interactive way. Visitors could explore the earbuds, gaining an in-depth understanding of its quality and features.
Below you find a video demonstrating the animation, accompanied by still frames that highlight the product modeling.
