The objective of this project was to present Trident's fresh packaging designs for their spearmint and strawberry-lime flavors. Our aim was to craft an engaging and vibrant visual sequence inspired by the theme of football, adding a playful twist to the product presentation.
Agency: Design Bridge and Partners
Client: Mondelez
Brand: Trident
Approach
We crafted an animation that began by showcasing the previous packaging, then evolved through transition driven by a football, revealing the all-new packaging design."
Outcome
The resulting sequence effectively introduces the new Trident packaging, incorporating an engaging and playful visual transition from the old design to the fresh look.
