TV Commercial
In this project we've been asked to create a 3D animation representing the action of a medication in the human body for a television commercial.
Agency: Publitalia
Production Company: Bonsaininja Studio
Compositing / Color Correction: 22 Dogs Studio
CGI + Animation: Frab Studio
Production Company: Bonsaininja Studio
Compositing / Color Correction: 22 Dogs Studio
CGI + Animation: Frab Studio
Approach
We developed a 3D animation in which particles symbolizing the medication move towards the body's fibers, illustrating the process.
To depict inflammation, we designed a model that simulated muscle fibers, the inflamed area appears as dark red, and as the particles come into contact with the fibers, it gradually lightens, symbolizing the effect of the medicine.
To depict inflammation, we designed a model that simulated muscle fibers, the inflamed area appears as dark red, and as the particles come into contact with the fibers, it gradually lightens, symbolizing the effect of the medicine.
Outcome
To achieve our goal, we paid close attention to the textures and focused on creating a dynamic animation that effectively conveys an accurate representation of the product's effects.
The project resulted in a descriptive 3D animation that visually communicates the medication's action in the human body, properly demonstrating the reduction of inflammation.
