TV Commercial
Coca-Cola Future Legend is a promotional campaign focused on a music battle organized by Coca-Cola Italia.
We worked on the promotional video for web and television, making several 3D animations and CGI backgrounds.
We worked on the promotional video for web and television, making several 3D animations and CGI backgrounds.
Client: Coca-Cola
Agency: 22DOGS
Production company: RTI
Creativity: Bonsaininja Studio
CGI: Frab Studio
Agency: 22DOGS
Production company: RTI
Creativity: Bonsaininja Studio
CGI: Frab Studio
Approach
We designed animations with dynamic moving bubbles that smoothly transitioned from one scene to another. These bubbles were designed to evoke the effervescence of Coca-Cola, connecting scenes in a visually pleasing way.
Additionally, we created animated backgrounds inspired by various music genres to complement the musical theme of the campaign.
We aimed to infuse the animations with a lively and youthful spirit, aligning with the campaign's target audience, ensuring that the visuals conveyed the excitement and energy associated with music battles.
Outcome
The result is a captivating promotional video where the animations of moving bubbles effectively connect scenes, while the animated backgrounds provide a dynamic and engaging viewing experience.
Process
