Pride Amsterdam WPP

The goal for this Pride 2022 project was to embody the theme "My Gender, My Pride" for WPP, expanding the focus from 'being allowed to love who we want' to 'being allowed to be how we feel', with more recognition of the spectrum of gender identity.

Client: WPP
Agency: Design Bridge and Partners

Approach

To show and celebrate the fluidity we all experience, we designed amorphous human shapes that dance and express their inner pride, leaving colourful textured trails behind as an ever-changing Pride flag.

Outcome

The resulting animations and posters, displayed as still frames, convey a sense of celebration and inclusivity. These visuals were prominently exhibited in the WPP office, fostering an atmosphere of support and acceptance.

Physical Experience