Coca-Cola Future Legend

TV Commercial

Coca-Cola Future Legend is a promotional campaign focused on a music battle organized by Coca-Cola Italia.
We worked on the promotional video for web and television, making several 3D animations and CGI backgrounds.

Client: Coca-Cola
Agency: 22DOGS
Production company: RTI
Creativity: Bonsaininja Studio
CGI: Frab Studio

Approach

We designed animations with dynamic moving bubbles that smoothly transitioned from one scene to another. These bubbles were designed to evoke the effervescence of Coca-Cola, connecting scenes in a visually pleasing way.

Additionally, we created animated backgrounds inspired by various music genres to complement the musical theme of the campaign.

We aimed to infuse the animations with a lively and youthful spirit, aligning with the campaign's target audience, ensuring that the visuals conveyed the excitement and energy associated with music battles.

Outcome

The result is a captivating promotional video where the animations of moving bubbles effectively connect scenes, while the animated backgrounds provide a dynamic and engaging viewing experience.

Process